Bennie Gray bought Jordan's department store and founded Alfie's Antique Market, naming it after his father. gives the size as 30,000 sq.ft.
The 2016 photo shows that today's (2021) extreme Art Deco look of the building is quite recent. Maps show that the Georgian-type buildings used to extend the whole of this section of road, and around the corner, with a 'P.H.' (pub) on the corner itself. Between and some reconstruction had taken place but the map doesn't tally with what is still on the street front, and what can be seen in satellite view, with many of the Georgian houses apparently still intact.
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