This building was the location of The Flamingo Club (1957 - 1967) the home of jazz & rhythm & blues. Founded by Jeffrey S. Kruger MBE, a pioneer in the British music Industry.
City of Westminster
The Heritage Foundation
Site: Wardour Street clubs (2 memorials)
W1, Wardour Street, 33 - 37
2024: Andrew Hall wrote to say: "The Flamingo Club at 33 - 37 Wardour Street was also the location of the Fifty-Fifty Club, a supper and dance club for theatre artists which was run by the actors Constance Collier and Ivor Novello, who was Chairman. It opened in late October or early November 1924. Noel Coward reported in his biography 'Present Indicative' that it "catered exclusively to 'Us'" (page 237), a nicely ambiguous phrase (he was writing in 1937), and he spent 'many happy hours there'. It was raided by police in March 1926 and prosecuted for not having a licence to sell spirits. Ivor Novello was fined £40, and other people were fined also. The club was closed down in 1927 as a result of a legal dispute with the owner of the building. It reopened later as the 'Waffle Club' then in 1929 as the Film Artists Guild Club. That club closed in 1932 with debts of £5,800."
Credit for this entry to: Alan Patient of www.plaquesoflondon.co.uk
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